How to Improve Low-Value Content
Low value content does not add anything to your search rankings and in some cases it is more harmful than good. Low-cost content has fewer visitors and staff, which at least increases the cost of marketing. Virtually every website has low-cost content, but this article will show you how to improve the effectiveness of these pages and turn them into high-performance, valuable pages.
What is a "low value" Content?
Users want to find the answer they are looking for as the primary source of information that returns to the Google search engine. However, users want more searching time and pages are an extension of it.
Users will benefit from the fastest access to information, but it is important that Google is familiar with the search and discovery process. That's why Google wants users to engage with your content and interact with your site (just like you).
The main features that Google looks for in valuable content are:
Importance: Content that provides what the user is looking for.
Features: Some pages that users can't find anywhere else.
Details: Information, data, statistics, etc. You can check.
External links to important quality pages. Important high quality page links.
Internal links to other important pages of your website.
Engagement: A measure of how users interact with content.
Satisfaction: An indicator that provides what the content user wants to do
Performance: fast charging time and clear code.
One thing you need to know is what Google expects from your content, but how does Google measure the quality and value of your content?
Well, there are two main methods. First, use artificial intelligence (machine learning, neural networks, etc.) to test user queries, compare content with other sites to determine its relevance (and links) and the uniqueness and accuracy of the information. Verify gender legitimacy.
The second is to examine the page to measure its effectiveness and look for clues to determine how satisfied it is with the content and experience of the user. For example, a high bounce rate and low average page time statistics often indicate that users are not finding what they are looking for or that the page is not well received.
Google can compare page rankings with page performance to identify issues with content quality and user experience.
How to find low value content
There are two types of low cost content: low cost content for the first day and low cost content for a specific period. Remember that all relevance is lost when it becomes less important and more accurate. It is important to update the old content (later).
It's important to note that even the best content strategies can create low cost content that doesn't work.
Affordable content is something that every SEO and content marketer has to deal with and the first step is to identify the pages that need to be processed.
Here are some important facts to look for:
Low page view: This Google Analytics indicator shows traffic levels for individual pages.
Specific page views: Another Google Analytics metric that helps you compare the total number of visits by individual users.
High Bounce Rate: The percentage of users who left the site without displaying multiple pages.
Low conversion rate: Be aware of which pages need to be converted (most importantly, each page requires at least one CTA).
Broken links: Broken pages can further expand the results page and jeopardize the visitor experience.
Older content: Content older than 2 or 12 months that requires stable, high-performance content that needs to be updated regularly.
Conflicting Content: Pages that conflict with the same keyword, especially very specific or long-tail keywords, may be linked to the same content.
Correct Content: Information pages with less than 300 words can be considered bad (don't worry about feature pages like login pages and contact pages).
Duplicate content: This page is 100% compatible with other pages on your site or elsewhere (see Content Browser).
You can track most of the warning signs between Google Analytics and the search console, but some of them need further analysis. For example, moderate automated content (including all of the above) to include older content, competing content, and potentially quality pages.
For problems like disconnection, you need to solve black and white problem.
However, further investigation is needed to determine the best course of action for most warning signs. For example, a low traffic page strongly indicates that the page should be taken seriously or removed completely, but the question should be considered to determine the best option.
Also, a high bounce rate is a strong indication that there is a problem, but the problem has nothing to do with the quality of the content. This can be a slow download time or a complex add-on that prevents users from moving and deleting sessions.
This is a similar story that needs to be reviewed and updated to maintain or improve the quality of the old content. This is often the most compelling content that competitors ask you to put together on a high-quality page.
How to improve low-value content
Now that you know how to identify low value content, let's look at some common ways to improve pages that can negatively affect your search rankings. Here is a brief description of the steps in this section:
Technical SEO: Check the SEO loading time, links and other technical points.
Distinguish: Evaluate competitors' pages on the same issue, analyze their content, and create your own
Page layout: Create content that makes it easy for users to find values (titles, styles, bold text, images, data visualization, etc.).
Updates: Update your content with updated information, statistics, quotes, links, images and external links.
Combine conflicting content: Identify conflicting pages with similar traffic and combine them into a successful page.
For some pages, you may need to complete all or most of these steps, and for other pages, you may need one or two.
Technical SEO is important
Once you are satisfied that low-cost content has been updated and refreshed, you should quickly check with the SEO technical team to make sure you have not received any performance-related information. How to get high ranking in search engine.
Here's a summary of key issues to review before republishing:
Metadata: See if each page contains unique, descriptive metadata that gives you a clear idea of the content of your pages and their relevance.
Titles: Make sure the titles h2, h3 and h4 are formatted correctly and add keywords if possible.
Page Title: Get 55 characters to create an interesting page title that contains keywords, distinguishes content from other listings in the SERP and encourages users to click.
External links: Make sure that external links point to the most recent, relevant and high quality source.
URL: Make sure the URL contains descriptive, unique, and targeted keyword.
Internal Links: Links to relevant pages on your website, including pages in the potential content section.
Image compression: Compress images to reduce file size while maintaining high resolution quality.
Alternate Image Text: See if each image contains alternate text that describes the content of the image and the relevant keywords or numbers.
Format the pages to help users find the meaning of your content
Once you know that your content is valuable to users, make sure you format your pages correctly so they can find them. No one wants to browse endless blocks of text and search engines want to see well-crafted content.
Make sure that each entry meets the following criteria:
A brief introduction (including keywords) confirms the meaning of the topic and content.
Headings and subheadings (include keywords and related phrases if possible) to highlight the main points of the article with h2, h3 and h4 headings.
Clear, concise paragraph - Avoid unnecessary words, terminology or complex words.
Identify points and numbered lists to summarize groups or related points.
Contextual images that support the ideas expressed in your content.
Images that support your content messages (you can create visual images for them or format them visually with bold text or other styles).
Imagine information that reflects the views of first or third parties supporting your content message.
Block citations from reputable sources to support the main points of your article
Internal links to other relevant pages in your content (set these to individual pages).
Inspire the flow of your content to work users on relevant CTAs.
All of these formatting methods make it easy to scan and view content Careful layout helps to emphasize the main points of the page content, which means users can easily find the meaning without having to read your content literally.
Update and optimize visual content
When updating your old and valuable content, be sure to update the views on each page so that they are updated and relevant to the content. Images, graphics and other visual elements on each page will reinforce the key points created in your content. These points will change over time - in some cases easily; Among other things, it is extreme - you need to update it as soon as your visual content begins to lose relevance.
This is especially important for visualizing information that needs to be updated with the latest information.
You can also experiment by updating the content layout, such as replacing images with short videos or graphics with static graphics and interactive images.
Remove stretch or thin material
Any information page of less than 300 words risks falling into the category of thin content and you will need to expand or remove them. This does not apply to functional pages such as login pages or contact pages, but every page must contain content of at least 300 words in the target keyword.
Keep in mind that 300 words are still very few words and it is difficult to give any real value without exploring the topic in more detail. There are exceptions (for example: if you have a glossary of individual pages for each definition), but almost every page you publish will benefit from exploring the topic in detail.
Although Google does not have a perfect word count for SEO long content, there is no specific formula that works for every content.
